Meet Optima at Cannes Lions 2026

Recover Revenue From The Audiences You Can't Reach

Every month, publishers lose valuable revenue from users browsing with ad blockers.

At Optima, we help publishers monetise these audiences respectfully through a lightweight solution designed to generate truly incremental revenue without disrupting the user experience.

Heading to Cannes Lions?

Let's meet.

Book time with our team below.

Why Meet Optima?

Whether you're already exploring adblock recovery or simply curious about the opportunity, we'd love to connect.

Topics we can discuss:

✓ Adblock monetisation strategies

✓ Publisher revenue growth

✓ Incremental revenue opportunities

✓ User-first recovery approaches

✓ Market trends and publisher challenges

✓ How Optima differs from traditional recovery models

 

Meet the Team

Joy Dean

VP Publisher Partnerships & Marketing, Europe

With nearly two decades in digital media, Joy works with publishers across Europe to unlock new revenue opportunities while maintaining strong user experiences.

Noelle DeMaria

Director Programmatic Partnerships, Global

With a background in digital advertising and strategic partnerships, Noelle works with brands, agencies, and media partners to create new opportunities for growth and collaboration.

The Unreachables™

Many publishers focus only on the audiences they can currently monetise.

But there is another audience.

Users actively consuming content behind ad blockers.

We call them The Unreachables™.

These users still engage with your content.

Still value your journalism.

Still spend time on your site.

Yet many publishers generate no revenue from them.

Optima helps change that.

 

Let's Meet in Cannes

We'll be attending meetings throughout Cannes Lions week and would love to learn more about your monetisation goals.

Use the calendar below to reserve a time.

Not attending Cannes?

We're happy to arrange a virtual meeting.

📧 joy@optima.tech